The Value of Visual Storytelling Through Video Biographies
Flickr photo: philcoyne
Last week the American Chronicle published a beautiful article about what it is we do here at Legacy Multimedia.
While it’s always great to get PR, I particularly like this article because I felt that writer Pam Vetter asked the right questions and framed all the responses into a context that really gets to the essence of what it is that we do.
Because the process of creating a video biography or personal history is so detailed, it’s difficult to communicate in an elevator speech (that is how much information you can communicate to someone while an elevator goes up one or two floors and is a standard of networking and promotional coaching.) Traditional advertising usually fails for us because how do you communicate everything we do and the experience of working on a family history in a 3×5″ space? When I am being glib, I will say that what we do is make people cry. There is some truth to this. The experience of seeing your family or a family member honored and their stories told can be deeply moving. I have even heard from a couple of readers that this American Chronicle article had them in tears. This is great to hear since it shows me and Pam that we really communicated the emotion of how we help people.
Having the ability to watch a video that succinctly tells others who you are, what you’ve given your life to, the lessons you’ve learned on the way and maybe some that you wish you hadn’t, is a chance to share who you are. Relatives and future descendants can understand the values that were passed on to them without their conscious awareness in such areas as education, work ethics, the friends that were part of your life, what church you went to or why you chose not to go. How you celebrate or don’t celebrate your holidays and the traditions your family has developed that leave their own unique footprint on your family. All of the things we do, that we’ve always done, explain who we are. Some we can point to and say, “my parents always taught me that….” and others we’ve incorporated into our behavioral repertoire because they made sense in the context of our other values.
We are all curious about what our ancestors did and yet most of us, for a variety of reasons, don’t take the time to chronicle our own stories. I think this article really gets to the value of what we do and why it’s important for all families to keep a record or family history. I hope you enjoy reading it.
(If the link ends up breaking, which it will eventually do, you can read a PDF we’ve created of the article and posted on our website.)
Stefani Twyford is a personal historian sharing life stories, connecting generations and preserving legacies. To learn more, visit her web site, find her on Twitter as @stefanitwyford, visit the Legacy Multimedia Facebook Fan Page, or send her an e-mail.